Co-Op Omnichannel Aftersales Automotive Marketing
CPRO Driver is focused on driving additional business to your service lanes, while at the same time Fueling Your Customer Pay Repair Orders.
- Direct Mail
- Digital Advertising
- Monitoring the Results
50% Co-Op Quarterly Gift Card Program with Digital Advertising Overlay
DIRECT MAIL POSTCARD WITH PUNCH-OUT GIFT CARD
Quarterly Gift Cards
Our brand compliant postcard mailers afford you a big bang for your marketing buck and it’s no ordinary plastic postcard. These high quality laminated postcards have a punch-out gift card that can be stored in a purse, wallet or glove box easily.
With redemption rates above 20% because of its unique look and feel, our mailer invites immediate inspection making it the single most effective direct mail medium around.
Standing out in a crowded mailbox, this plastic postcard with punch-out Gift Card gives YOUR dealership the competitive edge you deserve!
DIGITAL ADVERTISING
Addressable Geo-Fencing
We target the same household that received the gift cards with digital advertising that reinforces your brand message and drives customer engagement. These ads are linked directly to your schedule service page.
- Plat Line Data
Plat line data from property tax and public land surveying info. - Unstructured GPS
Advanced precision with unstructured GPS location data. - Highly Scalable
Up to 1 million physical addresses can be targeted per campaign. - Conversion Zones
Able to track how many customers were served ads and came in.
Other Co-Op Programs Available
MITSUBISHI TIRE EVENT
BUY 3, GET THE 4TH FOR $1
These are the same postcards as our Quarterly Gift Card program. A laminated high quality postcard with punch-out Gift Card. Enrollment available for program running 3/15/23-5/31/23. Leverages Sunbit Financing (if enrolled). These cards are targeted to everyone in your MiServiceView database.
NEW OWNERS
Accessories Gift Card
These are the same postcards as our Quarterly Gift Card program. A laminated high quality postcard with punch-out Gift Card. Monthly program which sends every new owner a 10% OFF all accessories card with Sunbit Financing available (if enrolled). Targeted towards new vehicle purchases and sent out monthly.
NEW OWNERS
Diamond Care Pre-Paid Maintenance
These are the same postcards as our Quarterly Gift Card program. A laminated high quality postcard with punch-out Gift Card.
Monthly program which sends every new owner an offer to enroll in your Diamond Care Pre-Paid Maintenance Program.
These cards are targeted to all new vehicle purchasers.
ACTIVE CUSTOMERS – NEW & USED VEHICLE SALES
Loyalty Program
This program targets “Active” customers and thanks them for being loyal with 10% off any service, good throughout the entire year. We have had really good feedback on this program because we’ve created a “membership” program which keeps customers coming back for their service needs.
These high quality Gift Cards are glued inside a fold-over carrier and then inserted into an envelope. Most dealers order extras and pass them out as a “thank you” to new owners of both new and used vehicles.