This varies by location and OEM, but highlights the importance of data hygiene in ensuring you target current vehicle owners effectively.
Marketing Solutions That Drive Results
At CPRO Driver, we help automotive dealerships grow their business by delivering innovative, data-driven marketing strategies designed to increase Customer Pay Repair Order (CPRO) opportunities. Our OEM-compliant services include advanced customer data hygiene, high-impact direct mail campaigns and cutting-edge digital advertising powered by addressable geofencing. By targeting the right customers at the right time, we drive more traffic to your service lanes, enhance Service Effectiveness metrics, and maximize ROI. With a deep understanding of the automotive industry, CPRO Driver is your trusted partner for achieving measurable success and long-term growth.
Data-Driven Insights
Proven Results
How We Deliver Results
At CPRO Driver, we combine advanced technology, strategic insights, and years of automotive marketing expertise to create customized solutions for every dealership. Our process starts with comprehensive data analysis to ensure your campaigns are targeting only the most relevant customers—those ready to engage with your service offerings. From there, we craft personalized, high-impact campaigns across multiple channels, including direct mail and digital advertising, to reach your audience wherever they are.
But we don’t stop there. We continuously track, analyze, and optimize your campaigns to ensure maximum impact and efficiency. Whether it’s boosting customer retention, increasing service lane visits, or improving Service Effectiveness metrics, we’re dedicated to delivering results that matter. With CPRO Driver, you’re not just getting a marketing provider—you’re getting a true partner in your success.
Outdated Database Records
Non-Targeted Segment 2 VINs
This percentage of Segment 2 VINs are in your service area not currently being targeted through the OEM platform.
Combined Opportunity
This percentage conservatively represents the lost opportunity of data hygiene and untargeted VINs combined to unlock significant revenue potential.
OEM Experience
Trusted Partners in Automotive Marketing
With years of experience working alongside leading OEMs, CPRO Driver has built a reputation as a trusted partner in the automotive industry. Our expertise in designing OEM-compliant marketing programs ensures that every campaign aligns seamlessly with brand guidelines while delivering measurable results. From customer data analysis to targeted direct mail and digital advertising, we understand the unique challenges dealerships face and provide customized solutions to address them. In many situations, our services are co-op eligible, providing dealerships with additional opportunities to offset marketing costs while driving greater returns. Our proven track record includes successful collaborations with OEMs to increase service lane traffic, improve customer retention, and boost dealership performance. When you choose CPRO Driver, you’re leveraging an experienced partner who knows how to translate OEM objectives into dealership success.
