Our Process
At CPRO Driver, our success comes from a proven process designed to deliver measurable results for dealerships, OEMs, and auto groups. By combining advanced analytics, targeted marketing, and continuous optimization, we create customized solutions that drive more traffic to your service lanes and maximize ROI.
Data Analysis and Hygiene
Our process begins with a deep dive into your dealership’s customer data to ensure it is clean, accurate, and actionable. We analyze your database to identify high-value opportunities and remove any records that no longer serve your business.
This includes:
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Eliminating duplicates and outdated records, such as customers who no longer own their vehicles.
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Segmenting customers based on criteria like model year, last service visit, and geographic proximity.
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Identifying new opportunities through conquest lists of VINs not in your database.
With a clean, optimized database, you can focus your marketing efforts on customers who are most likely to engage with your dealership, ensuring maximum efficiency and impact.
Campaign Strategy and Development
Once your data is ready, we craft a customized marketing strategy tailored to your dealership’s goals. We collaborate with you to develop omni-channel campaigns that target the right customers with the right message at the right time.
Our strategic development process includes:
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Setting clear objectives, whether it’s increasing service visits, boosting customer retention, or maximizing ROI.
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Creating segmented campaigns for key audience groups, such as current customers, lapsed customers, and new prospects.
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Developing messaging and offers designed to drive engagement, all while adhering to your brand’s guidelines.
This thoughtful, data-driven approach ensures every campaign is optimized for results, delivering measurable outcomes that help you achieve your business objectives.
Omni-Channel Execution
With the strategy in place, we bring your campaigns to life across multiple channels for maximum impact. By integrating direct mail and digital advertising, we ensure your message reaches your audience wherever they are.
Our execution process includes:
- Direct Mail: High-quality mail pieces with trackable codes that are personalized and designed to grab attention then drive action.
- Digital Advertising: Precision-targeted campaigns using addressable geofencing, programmatic ads, and dynamic creative to engage customers online.
- Omni-Channel Integration: Ensuring your messaging is consistent and cohesive across all touchpoints, boosting brand awareness and conversion rates.
This multi-channel approach ensures your campaigns achieve maximum reach and effectiveness, driving more traffic to your service lanes.
Performance Tracking and Optimization
Our process doesn’t end when the campaign is launched. We continuously monitor and measure its performance to ensure it’s driving meaningful results and providing insights for future improvements.
Key metrics we track include:
- Digital engagement metrics, such as impressions, clicks, and conversions.
- Service lane visits and customer responses as reported by the dealership.
- Conversion rates for targeted households exposed to digital advertising.
While we provide robust tracking for digital campaigns, direct mail ROI depends on dealer feedback regarding redemption rates and customer interactions. To address this, we include tools such as QR codes and promo codes on direct mail pieces to make tracking easier for dealerships. By combining this feedback with digital performance data, we refine and optimize future campaigns for maximum impact.
Our commitment to continuous improvement ensures your marketing efforts remain efficient and effective, delivering sustained growth for your dealership.
Our Proven Process for Driving Results
At CPRO Driver, we follow a four-step process to deliver impactful, data-driven marketing solutions. From cleaning and analyzing your customer data to crafting targeted strategies, executing omni-channel campaigns, and optimizing results, our approach ensures every effort is tailored to your dealership’s goals. By combining advanced tools, actionable insights, and continuous collaboration, we help you maximize service lane traffic, improve customer engagement, and achieve measurable success.